![]() Always has also undertaken similar programs in Kenya, Nigeria, and other parts of Africa to raise awareness about menstruation, celebrate Menstrual Hygiene Day, and provide easy access to sanitary products to schoolgirls. The school program run by Whisper (in India) has helped teach young girls about female hygiene in a country where menstruation is still a big taboo. The commercial asked the question "When did doing something 'like a girl' become an insult?" Running, throwing, or fighting like a girl are seen by adults as equivalent to weak, but by young girls as strong. Lauren Greenfield directed the spot, which debuted in June 2014 and aired during Super Bowl XLIX. The "Like a Girl" campaign, which was released worldwide with more focus on US and African markets, from Leo Burnett won the 2015 Emmy Award for outstanding commercial. The campaign highlighted the self-empowerment of women during the pandemic, including those fighting isolation at home, not seeing family for long periods of time, managing remote work and school, teaching and learning with children and adapting to a new definition. “The New Brave” is a movement that honoured the resilience of women around the world during – facing the challenges of the new world with courage and determination. In June 2020, Always launched a bold new campaign against the backdrop of the global pandemic and national lockdowns. Pakistani versions of the brand have their own touch in their packaging. In some countries like Cambodia and Kenya, it sells only sanitary pads and pantyliners. It sells them under the brand names of Whisper, Lines, Orkid, Evax, and Ausonia. Īccording to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand." Products Īlways sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported. The plant is one of Procter & Gamble's largest in North America. The 'Always' name is applicable to products sold in the US, Africa ( Kenya and Nigeria primarily), Pakistan, and some European countries.Īlways products are manufactured in Belleville, Ontario, Canada at a 700,000-sq.-ft. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Pakistan and Africa.Īlways sanitary pads and other products are sold under the brand name Whisper in Japan, Singapore, India, Bangladesh, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, Lines in Italy, Orkid in Turkey, and both Evax and Ausonia in Spain and Portugal. A sister concern of Procter & Gamble, it was first introduced in the United States in test markets in the spring of 1983, then nationally in May 1984. American feminine hygiene brand by Procter & Gamble AlwaysĪlways is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |